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Visit us at Direct Factory Furniture 1351 Coleman Ave Santa Clara and 4910 Stevens Creek Blvd San Jose CA or Buy Online!
Visit us at Direct Factory Furniture 1351 Coleman Ave Santa Clara or 4910 Stevens Creek Blvd San Jose CA or Buy Online!

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greenbriar-loveseat
greenbriar-loveseat

Greenbriar Loveseat

$708.02
$708.02 - $708.02
$708.02
$544.63
$544.63 - $544.63
$544.63

The crisp neutral hue and striking design details of this loveseat create a living room that expertly reflects your contemporary taste. For irresis...

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greenbriar-ottoman
greenbriar-ottoman

Greenbriar Ottoman

$387.05
$387.05 - $387.05
$387.05
$297.73
$297.73 - $297.73
$297.73

The crisp neutral hue and striking design details of this ottoman create a living room that expertly reflects your modern taste. For irresistibly c...

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greenbriar-sofa
greenbriar-sofa

Greenbriar Sofa

$781.98
$781.98 - $781.98
$781.98
$601.52
$601.52 - $601.52
$601.52

The crisp neutral hue and striking design details of this sofa create a living room that expertly reflects your contemporary taste. For irresistibl...

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greenbriar-sofa-chaise
greenbriar-sofa-chaise

Greenbriar Sofa Chaise

$927.50
$927.50 - $927.50
$927.50
$795.00
$795.00 - $795.00
$795.00

The crisp neutral hue and striking design details of this sofa chaise create a living room that expertly reflects your modern taste. For irresistib...

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halden-loveseat
halden-loveseat

HALDEN Loveseat

$1,625.13
$1,625.13 - $1,625.13
$1,625.13
$1,250.10
$1,250.10 - $1,250.10
$1,250.10

With its simple styling, this sofa set appears unassuming until you experience the comfort it brings. It starts with the soft fabric that wraps the...

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hamlinbay-power-gliding-chaise
hamlinbay-power-gliding-chaise

HamlinBay Power Gliding Chaise

$1,216.12
$1,216.12 - $1,216.12
$1,216.12
$935.48
$935.48 - $935.48
$935.48

New Product - Professional Photography Coming Soon

Turn your favorite spot into a luxurious escape with this power gliding chaise. Its large shaped arms and loose back cushion offer lounge-worthy su...

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harstad-loveseat
harstad-loveseat

HARSTAD Loveseat

$2,400.84
$2,400.84 - $2,400.84
$2,400.84
$1,846.80
$1,846.80 - $1,846.80
$1,846.80

Lean back and let your worries drift away as you relax against the feather fiber constructed cushions of this stylish set. Inside the pair of thick...

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harstad-sofa
harstad-sofa

HARSTAD Sofa

$3,137.94
$3,137.94 - $3,137.94
$3,137.94
$2,413.80
$2,413.80 - $2,413.80
$2,413.80

Lean back and let your worries drift away as you relax against the feather fiber constructed cushions of this stylish set. Inside the pair of thick...

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hartside-upholstery-package
hartside-upholstery-package

Hartside Living Room Set

$2,277.99
$2,277.99 - $2,277.99
$2,277.99
$1,752.30
$1,752.30 - $1,752.30
$1,752.30

Available Colors Color Options Frosted Package Includes SKU Description Dimensions (W x D x H) Weight 8010438 Sofa 96" W x 40" D x 38" H...

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hartside-loveseat
hartside-loveseat

Hartside Loveseat

$1,195.00
$1,195.00 - $1,195.00
$1,195.00
$1,045.00
$1,045.00 - $1,045.00
$1,045.00

More About This Product Upholstery Features Performance Fabric Next-Gen Nuvella Non-Skid Legs Stationary Reversible Seat Cushions Product Details ...

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hartside-ottoman
hartside-ottoman

Hartside Ottoman

$365.08
$365.08 - $365.08
$365.08
$280.83
$280.83 - $280.83
$280.83

Easy on the eyes and irresistibly comfortable, this ottoman blends beautifully into any setting. Soft, stain-resistant Next-Gen Nuvella™ upholstery...

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hartside-oversized-chair
hartside-oversized-chair

Hartside Oversized Chair

$837.15
$837.15 - $837.15
$837.15
$643.96
$643.96 - $643.96
$643.96

Easy on the eyes and irresistibly comfortable, this oversized chair blends beautifully into any setting. Contemporary wide track arms and plush cus...

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hartside-sofa
hartside-sofa

Hartside Sofa

$1,299.00
$1,299.00 - $1,299.00
$1,299.00
$1,095.00
$1,095.00 - $1,095.00
$1,095.00

More About This Product Upholstery Features Performance Fabric Next-Gen Nuvella Non-Skid Legs Stationary Reversible Seat Cushions Product Details ...

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hazela-chair
hazela-chair

Hazela Chair

$699.96
$699.96 - $699.96
$699.96
$538.43
$538.43 - $538.43
$538.43

Simple comfort meets modern function in this chair. An apt addition to apartments and other small spaces, the slim-profiled piece welcomes you with...

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hazela-loveseat
hazela-loveseat

Hazela Loveseat

$870.01
$870.01 - $870.01
$870.01
$669.24
$669.24 - $669.24
$669.24

Simple comfort meets modern function in this loveseat. An apt addition to apartments and other small spaces, the slim-profiled piece welcomes you w...

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hazela-ottoman
hazela-ottoman

Hazela Ottoman

$395.28
$395.28 - $395.28
$395.28
$304.06
$304.06 - $304.06
$304.06

Simple comfort meets modern function in this ottoman. An apt addition to apartments and other small spaces, this slim-profiled companion piece welc...

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hazela-sofa-chaise
hazela-sofa-chaise

Hazela Sofa Chaise

$1,289.91
$1,289.91 - $1,289.91
$1,289.91
$992.24
$992.24 - $992.24
$992.24

Simple comfort meets modern function in this sofa chaise. An apt addition to apartments and other small spaces, this slim-profiled piece welcomes y...

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heartcort-loveseat
heartcort-loveseat

Heartcort Loveseat

$995.00
$995.00 - $995.00
$995.00
$945.00
$945.00 - $945.00
$945.00

Embrace effortless elegance with this loveseat. Its clean lines and curved details are right at home in contemporary settings. Stressed about styli...

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heartcort-ottoman
heartcort-ottoman

Heartcort Ottoman

$345.06
$345.06 - $345.06
$345.06
$295.00
$295.00 - $295.00
$295.00

Embrace effortless elegance with this ottoman. Right at home in contemporary settings, the neutral hue easily pairs with your existing color palett...

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heartcort-oversized-chair
heartcort-oversized-chair

Heartcort Oversized Chair

$714.86
$714.86 - $714.86
$714.86
$645.00
$645.00 - $645.00
$645.00

Embrace effortless elegance with this oversized chair. Its clean lines and curved details are right at home in contemporary settings. Stressed abou...

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heartcort-sofa
heartcort-sofa

Heartcort Sofa

$1,097.75
$1,097.75 - $1,097.75
$1,097.75
$995.00
$995.00 - $995.00
$995.00
In stock

Embrace effortless elegance with this sofa. Its clean lines and curved details are right at home in contemporary settings. Stressed about styling? ...

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heathfield-sectional
heathfield-sectional

HEATHFIELD Sectional

$4,061.07
$4,061.07 - $4,061.07
$4,061.07
$3,123.90
$3,123.90 - $3,123.90
$3,123.90

At first glance, what captures your attention here are the beautiful blue and brown prints on the pillow. They evoke feelings of comfort and calmne...

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high-profile-upholstery-package
high-profile-upholstery-package

High Profile Chair & Ottoman Living Room Set

$1,306.57
$1,306.57 - $1,306.57
$1,306.57
$1,005.05
$1,005.05 - $1,005.05
$1,005.05

Modern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats a...

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high-profile-loveseat
high-profile-loveseat

High Profile Loveseat

$1,152.81
$1,152.81 - $1,152.81
$1,152.81
$886.78
$886.78 - $886.78
$886.78

Modern comfort meets classic staying power in this loveseat. With its deep seats and luxuriously soft fabric, you'll stay cozy during morning loung...

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Standard — Frequently Asked Questions

What standard brands does Direct Factory Furniture carry?

Our Standard selection includes Ashley Furniture, FOA West, chosen for a balance of quality, comfort, and value. Browse the collection to compare styles and finishes side by side.

What materials and finishes can I choose from?

This collection includes options in Fabric, Chenille, so you can match both your room's look and your household's needs.

How do I choose the right standard?

Measure where the standard will go, then check your doorways, hallways, and stairwells to be sure it will fit inside. Think about how it will be used and by whom — homes with kids or pets do best with durable, easy-clean materials — and match the color, finish, and scale to what you already own. Want a second opinion? Just contact us.

Do you deliver standard items?

Yes. We deliver throughout our local service area and, in most cases, will bring your standard inside and place it where you want it. See our shipping & delivery policy for timelines, or contact us for a quote and an estimated delivery window.

Can I finance a standard?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans. Ask us about prequalifying so you can shop with a budget in mind.

Does my standard come with a warranty?

Most pieces are covered by the manufacturer's warranty, which typically protects against defects in materials and workmanship for a period that varies by brand and product. Keep your order confirmation as proof of purchase, and contact us if you ever need to file a claim — we'll help you work with the manufacturer.

What if my standard arrives damaged?

Inspect it at delivery, and if anything isn't right, note it on the paperwork, snap a few photos, and contact us immediately. We'll coordinate a repair, replacement part, or return under our return policy.

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